Greg Lucid is the president of Lucid Artist Management. For more than 20 years, Greg has been guiding the careers of some of the most celebrated artists in the history of contemporary Christian music, including Jaci Velasquez, CeCe Winans, Sandi Patty, Mark Schultz, Cindy Morgan, William McDowell, Salvador, Master Illusionist Harris III and celebrated film composer Paul Mills, along with many others.
More than a manager, Greg has simultaneously staged a few marketing coups, too. As a distributor, he has consistently and successfully bypassed traditional channels to create unique paths to the marketplace. Touting direct sales of millions of physical units, Greg has distributed more than 18 No. 1 chart-topping projects, including Bluetree, Richie McDonald, Nicole. C. Mullen, Jim Brickman, Mark Schultz and Phillips, and Craig & Dean, as well as winning a Dove Award of his own for executive producing the platinum-selling DVD of Mark Schultz’ live album, A Night of Stories & Songs.
Greg branched out, yet again, filling the shoes of executive producer on his first cinematic endeavor; the combination live-action, short film DVD Entangled–For Everything There Is A Key, and has been hired to be music supervisor on several movies, including the Luis Palau biopic, Palau the Movie.
Always looking for new ways to artfully stage the worlds of music and entertainment, Greg invested in and became part owner of Cinder Entertainment, one of the top faith-based booking agencies for artists and entertainers. Greg has also developed and brokered various products, most recently the bestselling children’s product line, Shepherd on the Search.
Greg attended Full Sail University and earned a degree in recording engineering degree. He also received a bachelor’s degree in media management from Asbury University.
Greg has served on various Gospel Music Association committees and hall-of-fame boards, and served seven years and chaired Asbury’s alumni board. He joined the Cook Media Global board of trustees in June 2014.